Online Coaching

Welcome to our interactive coaching section. Our coaches are industry professionals, who can help you with all your questions during live online 1-on-1 video sessions from 30 minutes or longer.

They're here to help you grow and further develop in the fields of music producing, DJ-ing, artist career, marketing strategy and events.

All of our coaches are seasoned experts in various fields of expertise – from DJ/producers to bookers, and from label owners to PR managers and social media gurus. Finish your tracks with techno producer Vince Watson and master engineer Marco Spaventi (photo). Or get DJ career advice from Julien Chaptal, Melon or Roog!
Online Coaching

Vince Watson

Bio Music / Everysoul

Coaching topics:
  • DJ Coaching
  • Artist career plan & strategy
  • Music Production (before the demo drop)

    Vince Watson is a world renowned Techno DJ / Producer with more than 100 releases on labels such as Cocoon and Planet E. He toured the world several times and currently also teaches DJ’s and producers at the Conservatory of Amsterdam study; AEMA. He is a regular at 909 Festival and Loveland.
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    Vince Watson

    Aron Friedman

    Spaceandtime / Capsule

    Coaching topics:
  • DJ Coaching
  • Music Production advice (before the demo drop)
  • Artist career plan & strategy coaching
  • Social Media & content marketing advice

    Aron Friedman has been devoted to the Dutch electronic music scene as an artist, promoter, journalist and copywriter for two decades. He has performed at clubs and festivals in Holland and abroad and has released a string of EP’s and remixes. He has written for (inter-)national publications like VICE and ResidentAdvisor – and for many artists and organizations. He has also co-written books like Mary Go Wild and translated Celebrate Life.

    Aron’s unique position and years of experience give him a broad overview of the scene – from DJ’ing and producing to promoting, marketing, PR and content creation. As the Editor in Chief of The School of House, he develops our curriculum. When not at school, he’s mostly working on his musical project Spaceandtime with Eric de Man, and their rave platform and record label Capsule.
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    Aron Friedman

    Daniele Labbate

    Daniel Monaco / UMEME

    Coaching topics:
  • Music Production advice (before the demo drop)

    Daniele Labbate is an experienced Italian musician and producer and the head teacher of the School of House Ableton Course. He is responsible for the didactic lessons of the course going through different topics like the basics of Ableton, Beat making, Synthesis, Mixing technique basics, Basic of Production and Style Analysis. Daniele is also known as Daniel Monaco (Slow Motion / Bordello a Parigi) and is also the head of the band UMEME with which he performs live mixing Techno, Acid and Disco.
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    Daniele Labbate

    Leo Melcherts jr.

    Leo Moreno / Defected Records / True Identity

    Coaching topics:
  • DJ Coaching
  • Music Production advice (before the
    You might know him as Leo Moreno on the legendary Defected Records, or you may be familiar with his more underground tracks under the True Identity moniker.

    As a graduate Music Producer & Sound Designer from the HKU Utrecht and with extensive experience in electronic music production, DJ-ing and releasing records in the underground and commercial scenes, Leo is a music man of many talents.

    Since graduating, he has been engaged to create music and audio for a wide range of styles, artists, brands, events and organizations, earning his place in the electronic music industry.

    Clients: Sensation, Mysteryland, Electric Zoo NYC and ID&T, as well as ghost producing some of your favorite club tracks, he has released on Defected Records, PIAS, Parlophone, Warner Music, Refune and Black Hole.

    Given his proven expertise in the music industry and ability to produce a broad range of electronic music, he is the person to help you take your tracks to the next level. Book your 1-to-1 or video feedback session today!

    Whether it’s creating a massive EDM, Future Bass stadium vibe, House / Techno or a very intimate piece of electronica, he will help you to: -Identify and overcome the challenges you are facing
    - Keep inspirational momentum
    - Create a story with your music
    - Get those tracks finished and out there
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    Leo Melcherts jr.

    Julien Chaptal

    Coaching topics:
  • DJ Coaching
  • Artist career plan & strategy
  • Music Production (before the demo drop)

    Julien has a background in teaching music and producing that goes back 15 years. Born and raised in Paris, Chaptal moved to Amsterdam around the turn of the century. There he witnessed the local scene grow to staggering heights, as he himself steadily developed from a local hero to the internationally acclaimed artist he is today. From the moment Chaptal first arrived in Holland’s capital, he worked very hard at becoming a professional producer. Mixing bands and dj’s at night as an audio engineer, he used his days to further perfect his own musical style and technique. The minimal techno artist has several releases on labels like 2020 Vision and Defected and knows how to release his music. He’s currently teaching at the Conservatorium in Haarlem and at the School of House in Amsterdam. Julien is a experienced music artist and coaches in a broad range of music production topics.
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    Julien Chaptal

    Marco Spaventi

    Coaching topics:
  • Music Production advice (before the demo drop)

    Marco Spaventi is a producer, mastering engineer and performing artist. He has been an audio engineer for a worldwide range of clients - artists like Carl Cox, Marcel Dettman, Egyptian Lover, and labels like Rush Hour and Dekmantel.

    Marco stood out as a knowledgeable engineer from an early stage. After obtaining a diploma for audio engineering at SAE, he soon became the head lecturer there for the electronic music production course. He teaches workshops for Ableton, the Abbey Road Institute Amsterdam and The School of House.
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    Marco Spaventi

    Jan Maarten Hartong

    DJ JAMA / School of House CEO

    Coaching topics:
  • Event concept & production coaching
  • Label, Management & DJ offer advice
  • Social Media & content marketing advice
  • DJ Coaching
  • Artist career plan & strategy coaching
  • Music Production advice (before the demo drop)

    Jan Maarten is founder and head teacher of The School of House, the first education platform on Dance & Electronic Music culture in the Netherlands. From out The School of House he educated about 400 students in organizing club events, festivals, producing electronic music, DJ-ing and building professional artist careers. Aside to teaching and moderating Dance industry professionals he also coaches talents in their career and helps them with the right choices and connections.

    For the last 18 years he has been organizing events and playing Deep & Tech-House music in Amsterdam as DJ JAMA. He is a resident at the weekly sold out festival concept Thuishaven. Jan Maarten teaches artist career, business & industry at the Conservatory of Amsterdam AEMA, and is ready to help you lift your career!
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    Jan Maarten Hartong

    Iason Chronis

    Mason / Animal Language

    Coaching topics:
  • DJ Coaching
  • Artist career plan & strategy
  • Music Production (before the demo drop)
  • rtist career plan & strategy coaching

    The Amsterdam DJ and Producer Iason Chronis, better known as Mason, made his major breakthrough in 2006 with Exceeder. This worldwide number 1 hit marked the rise of the Electro house. Afterwards, numerous radio hits and underground releases followed, including collaborations with greats such as Roisin Murphy (Moloko), Run DMC and Jocelyn Brown. Mason is also busy behind the scenes. He runs his own record label Animal Language and parties of the same name. He is also a member of the Buma / Stemra members’ council and a member of the Popauteurs.nl foundation.
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    Iason Chronis

    Frank Klein

    CMO School of House

    Coaching topics:
  • Social Media & content marketing advice

    Frank Klein is a strategic marketeer with a lot of experience in the field of content, social media, video and photo campaigns, SEO, SEA and data analyzes. For The School of House he managed various successful campaigns, like the Chicago party with Sunnery James & Ryan Marciano. In his coaching sessions he can cover from artist marketing to event marketing, the whole spectrum of your social campaign strategy. The big question is, how to get noticed in the online jungle, where there is an overload of artists, music and content? Frank will help you out!
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    Frank Klein

    Jeroen Hofer

    Melon

    Coaching topics:
  • DJ Coaching
  • Artist career plan & strategy
  • Music Production (before the demo drop)

    Melon is a natural artist, a music producer, label owner and event organizer. A mister know it all, a DJ’s DJ who has managed to gain residencies and regular bookings at some of the world’s finest clubs purely by being great at spinning records, such as Fabric, Robert Johnson or Panorama Bar. His awesome record collection, spanning three decades of dance music, is the base for a unique sound that is always a few steps ahead of the game. Timeless, muscular house in all its glory and variety which can be witnessed at his monthly “Ratio?” residency at Trouw.
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    Jeroen Hofer

    Victor Coral

    Coaching topics:
  • DJ Coaching
  • Artist career plan & strategy
  • Music Production (before the demo drop)

    Victor Coral (1977) is a multi task force: dj, producer, promotor, academic chronicler of the scene.

    Over the last decade he became one of the household names in the Dutch scene. His career started taking of when he became resident dj, booker and organising host for Chemistry's legendary RUSH. (Dance Award "Best Clubnight" + many (inter)national RUSH gigs). Over the years Victor has been playing the big clubs and festivals. Mysteryland, WTTF, Rockit, Dance Valley, Extrema, Sensation, FFWD and Fucque les Balles to name a few. Internationally he's rocked dance floors from NY to London, Berlin, Paris, Ibiza, Barcelona, Casablanca, Prague and many many more.
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    Victor Coral