• 12 Lessons + Workbook

    Learn from social media and marketing strategist Michiel Schoonhoven how to define your artist profile and fan base. Michiel worked in the marketing team behind Hardwell, Mike Williams and football player Wijnaldum. In 12 videos and a workbook, he will teach you who you are as an artist and who your fans are.

  • Accreditation

    On completing this course, you will have a clear view of who you are as an artist, and who your fans are. You will have a document, containing your why, how, what and who, helping you to streamline your social media. You will be rewarded with a Certificate of Completion in Defining Your Artist Profile.

  • Anywhere Anytime

    Start educating yourself by entering The School of House’s worldwide network of dance music experts and brands. Learn on your own terms, at your own pace, in your own time. Follow all courses on mobile, desktop or tablet. Master your field of interest, and pave your way to a long and fulfilling career.

About Michiel Schoonhoven

Michiel Schoonhoven is founder of Next Level Impact (NXTLI), a content marketing agency based in Amsterdam. He worked with a broad variety of (inter-)national clients, like DJ Hardwell, Mike Williams, and Liverpool’s midfielder Wijnaldum, and is responsible for reaching millions of people globally every month.

Michiel played an important part in their marketing strategies by creating content with impact. He uses data and cutting edge technologies to increase fan base, fan engagement and profits.

He will teach you how to craft your narrative, and align all your social media channels for content with maximum impact.
About Michiel Schoonhoven

Optional: Coaching

Our industry professionals will coach you, helping you with all your questions during a live online 1-on-1 video session. Schedule your free appointment, get feedback on your workbook and discuss your next steps and further career strategy.

All of our coaches are seasoned experts in various fields of expertise – from DJ/producers to bookers, and from label owners to PR kingpins and social media gurus. They can help you grow and further develop in the fields of music producing, DJing, artist career, marketing strategy and events.

Would you like to know more about this course, including personal coaching?
VIEW THIS COURSE INCL COACHING
Optional: Coaching

About The School of House

The School of House is a new collective spin on electronic music education — a DIY e-learning platform within a serious music industry network in which anyone and everyone is invited to participate. We are a catalyst, dedicated to boosting careers.

The Amsterdam-based School of House was founded in 2015 on the idea of sharing 30 years of knowledge and experience in electronic music and events with new generations. Our aim is to focus on knowledge transfer within the dance industry, through masterclasses — standing on the shoulder of giants.

In the past five years, over 2500 talents from all over the world have followed our classes at the A'DAM Tower — in the fields of DJing, Music & Production, Artist Business and Events & Organisation.

Together with the Conservatory of Amsterdam, we've also set up the Amsterdam Electronic Music Academy (AEMA), the first Associate Degree of its kind, educating talented musicians to become professional DJ/Producers.
MORE ABOUT US
About The School of House
  • 30+ YEARS OF KNOWLEDGE

    Teachers who spearheaded Dutch dance music

  • 2.500+ student alumni

    Enrolled and kick-started their career since 2015

  • Your time to lift off

    From aspiring artists to seasoned DJ/producers

Marcelina Adamczyk, Student at the School of House

“Taking part of the course was a great experience! I definitely learned a lot, I recommend it to all interested in electronic music and who want to make a move into the dance industry. The assignments helped me to get a better view and perspective on my social media.”

Marcelina Adamczyk, Student at the School of House

Ready To Define Your Profile and Fan Base?